Fespa Hamburg 2017 was very successful.


Pass Digital received the title of the sole distributor of Docan company in Europe and was satisfied with its participation in the first overseas fair. Pass Digital took its place in the Fespa 2017 Fair held in Hamburg between 8-12 May with its distributor Docan solutions. Pass Digital General Manager Huseyin Cetin answered our questions after the fair.

Pass You have joined Digital Faspa Hamburg Fair with Docan. What was your intention to attend the fairs? How was the fair in general? Did you meet your expectations?

As you know, we were Docan UV printing machines sell for many years in Turkey. We are the only authorized distributor in Europe as a result of negotiations with Docan firm at the beginning of this year. In addition, Docan has given us full authority to create sub-dealerships. Fespa Hamburg Fair, Pass Digital has been quite successful for us. We were interested in our expectations.

Which of your solutions did you exhibit? Which products were mainly interested?

The European market is very strange about textile printing. In this sense, we have exhibited our Hyburid machine, our FT3210T model. Also, Docan has many different systems. We gave our customers information about these systems.

Docan was the first trade fair to participate as a European distributor. Do you have international connections? From which countries in your stand did you entertain visitors?

We are interested in all European countries. From these we met companies that wanted to make dealership and direct purchases. We are meeting with these companies and our visits are continuing.

How are things going after the deal? Could you give me some information on the work done up to now and the distance you have taken?

Of course, servicing the whole of Europe is a difficult process. In this sense, both the technical team and the sales organization are getting tiresome and time consuming. Our infrastructure work is still ongoing. I believe that we will come to the position to appeal to the whole European market as a technical and sales organization in a short time.

What are your target countries in the European market? How are you going to serve these countries after installation and installation?

The only country we can not sell in European countries is England. We will be able to sell to all European countries except this country. It's important to us that all our models will be in stock. Our aim is to send the machine to Europe within 3 - 5 days after we receive the order. We have 8 machines at the moment. As of next month, there will be around 15 units. We use that stocks of both Turkey and our sales in our European sales. We sell each month average Doc UV 2-3 at Turkey market. However, this number will increase even more with the European market. We will also adjust our stocks accordingly. We have technical staff for our European market and marketing staff for the European market only. Response will be sent to the technical staff and now Turkey. In the middle of next year, however, a Germany-based Sales Marketing and Technical team will be established. We have 2 years warranty on our machines we sell in Europe. We are directly intervening in 36 hours. As you know, we give warranty for 3 years in Turkey.

What advantages does your representative, Docan, offer to your investor? Why should the customer choose Docan products?

Docan has specialized in this issue with being the only UV producing company in the Far East. In Docan machines, Kyocera, Ricoh and Konica use 3 different brand heads. This is very advantageous for both us and our customers. We can also supply machines to different customer groups like this.

Digital Pass as your market will be what kind of innovation for Turkey?

Docan was producing more industrial machines than ever before. In this sense, we were able to serve our customers who only came up with a certain capacity. However, this year, Docan produced new machines in the middle segment customers. We will present these innovations to our customers at SIGN Istanbul and Fespa Eurasia fairs this year.

Do you have a message that you want to give to the sector?

I offer you a nice and successful year with all of your valued customers and colleagues and respectful of you.